Baer with its accumulated expertise, modern and dynamic structure and specialised sales force, focused on being a pioneer in her natural markets as a leading international Trade Company and aims to widen its existing business network to emerging and traditional markets. Our main principles are aim to be “the best” in our customer focused business strategy, value our most important asset of human resource, aim to create value for development, pursue our business with business ethics and integrity, and always be a world player to strengthen our country.
If there is a secret of success, it is to see the events from this angle by grasping the view and the angle of our face.
We aim “the best” in our customer focused business strategy.
Our most valuable asset is our human resource.
We aim to create value for development.
Business ethics and integrity is our indispensable principle.
We value being a world player as it strengthens our country.
Customer is the focus of everything we do.
Our top priority is to create value for our customers and to respond steadily to their expectations with quality. It is our duty to stand by our products for the long term.
To be “the best” in everything we do is our ultimate goal.
To be the best in quality, in service, in supplier and dealer relationships, as an investment opportunity for our shareholders, and to sustain this public image are our primary goals. To achieve these goals we are committed to managing our businesses to be the leader in the market.
Our most important capital is our people.
The quality of our products and services is based on the quality of our people. For continuity of the Baer grup, we choose to recruit the best people, to provide opportunities for development and advancement, to fully utilize the talents, strength, and creativity of our people, and to create work environment which nourishes increased productivity, cooperation, and solidarity.
Honesty, integrity, and superior business ethics are the foundations of our behavior.
The conduct of our business is pursued with good intentions, mutual benefit, and fair treatment in all our relationships. We are committed to conforming at all times to the highest ethical and legal standards. We are a leader in serving our society and protecting the interests of future generations. Protecting the environment and to spread this awareness is our duty to our country and the world.
We aspire to strengthen the Turkish economy from which we derive our own strength.
U. Erdinç Koç